Founder, SaaS Pioneer, AI Innovator, Scaler - but most importantly, builder.

Clever Bio

  • 1980s

    I was originally designed and built in Bogotá, Colombia, but a takeover by a new parent company brought me to the US when I was four.

    In the US, I would learn to speak English, kick a ball around, and find ever more subtle ways to inject my Ivy League education into otherwise normal conversations.

  • 2020s

    Primarily living in NYC, I’ve been working on a stealth startup in the senior health and wellness space, writing, and enjoying a bit of a sabbatical while I think about the future of work as well as the future of my work.

    I’m hoping to land in exactly the field I want to land in just in time for retirement. I’m also open to short-term projects and experiments.

I am a respected innovator and communicator with multiple startups and product launches in the market.

I have experience in building effective, diverse teams, engineering now, next and future product iterations, and connecting product to growth and sustainability.

My Non-Negotiables

  • Diversity

    Regardless of cost and time, the team I run and the team with whom I work must represent diversity in everything from gender and ability to background and age. This comes from a personal place - as a queer LatinX immigrant - but also from a functional one. We can’t serve the real world if we don’t look like the real world.

  • Security

    Every so often I'll work with a leader who says, "Security is definitely key, sure, but the site NEEDS a password login." And I'll patiently remind them that we agreed from the start not to store password data, no matter how encrypted. Security has to be paramount even to user experience because there is no worse user experience than being hacked.

  • Clarity

    You can be totally honest without even a whiff of clarity. The difference is that you can say with all honesty that you want to move in this direction. Today. Right now. But with clarity, you have built a whole marketing and sales and financial apparatus to move in this direction - and until the market says otherwise, this is where we're going. Clarity is productive.

CTO, sparks & honey

2018 – 2021

s&h is an Omnicom consultancy with clients ranging from Ford to Facebook. My team built and launched award-winning trends discovery and analysis SaaS tool, QTM - 2.3M ARR in first full year, then 5.2 the next

  • Developed and refined AI and ML models for content analysis, discovery and creation that are now being disseminated throughout OMNICOM

  • Developed an early touch-free SaaS onboarding and support system

  • Leveraged AI to eliminate nearly 85% of in bound support tickets

  • Created on-demand scalable data and services structure, allowing for cost

    effective and market-responsive operating baselines

  • Helped Omnicom win Agency of the Year – our product was mentioned as the catalyst for this

  • Built out a bifurcated Data Science and Development Team as well as support and QA structures

  • Moved critical infrastructures in-house resulting in tens of thousands in monthly savings

 

AVP, Sprinklr

2014 – 2017

Sprinklr was a $250M when they acquired my startup, Branderati. Now public, they’re worth over $4B. I am proud of my many contributions to the org, humbled by the great minds I got to work with, and excited to see what my former boss and friend Ragy does next.

  • Pushed into three new SaaS spaces – Brand Advocacy Management, B2B Sales Management (including strategic partnership with premier business social network) and finally first-to-market AI-powered social marketing management

  • Worked directly with COO to advocate for second and third investment rounds, leaving with 1.8B total valuation optimize the sales strategy vis a vis SaaS longitudinal sales growth

  • Developed containment and fix-in-place strategy for ballooning support and storage costs, reducing per-revenue costs from $1.03 to $0.67.

  • Led due-diligence and technical team integration for several companies, including one valued above $100M.

  • Managed partnership, including direct C-Suite collaboration, with major tech firm laying the foundation for firm’s eventual acquisition of Sprinklr

  • Led teams in Bangalore, Gurgaon, Austin, SF and New York

  • Built suite of Node and Java driven microservices

  • Built and Launched Social Advocacy Product on Java, React in under four months

  • Designed and built bespoke solutions for Verizon, Microsoft, Nike, Samsung and Procter and Gamble

  • Launched 2016 branding initiative, Trailblazer, coined term Enterprise Intuition

 

CTO/Co-Founder, Branderati

2013–2014

In 2013, worked with Mark Curtis and Lynn Murray to found what was then one of the first influencer program with just a few people and a small office in Union Square, and exited two years later with 50 people and an acquisition from what would later become a unicorn startup.

  • Created first-to-market SaaS social advocacy platform

  • Transitioned tech team from waterfall to agile, brought in pm team and tools

  • Led discovery and designed technical collaboration process for acquisition

  • Built multi-pronged marketing strategy focused on medium to large consumer plays, including print, social and direct with paid

  • Developed dynamic multi-tenant app on Angular, PHP with Mongo

  • Built and led a diverse team of developers and designers including

    comprehensive training on newly adopted technologies

  • Served clients such as Target, Bed Bath and Beyond, Best Buy and Condé Nast

  • Scaled up to hundreds of thousands of concurrent users